What is Organisational Strategy?

Strategies concerned with broad and long-term question of 

• What is the existing business of the organization
• What business organization desires to start
• What the organization aims to do with those businesses

Task involves

• Measures to be taken to enter new business
• Actions to boost performance of businesses
• Integration of businesses
• Establish investment priorities
• Use organization resources in most attractive units

Organization Strategy is expresses through 

• Vision,
• Mission,
• Market orientation,
• Level of competition and 
• Environmental factors

Organisational Strategy Provides

• Defined Directions for development and growth 
• Performance metrics for success 

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